Sonata Power Plays


To amplify Hyundai’s sponsorship of the 2015 ICC Cricket World Cup, we created Sonata Power Plays – a real-time activation that allowed Hyundai to own every big moment of each and every game. Every time a major play was made, bespoke creative was activated live, giving fans the chance to unlock a Hyundai Sonata and other prizes.

Various social assets were generated to boost awareness and drive users to the website during game play.

Over the 44 days of the Cricket World Cup, Hyundai Power Plays engaged hundreds of thousands of unique players, putting Hyundai at the heart of every celebratory experience.