State of Origin Mission Control


One of the world's biggest social media installations. The NRL Mission Control Room was created to track, engage, reward and amplify the real-time social conversation during the State of Origin Series.


The campaign ran for multiple series and involved rapid production of hundreds of social assets, in direct response to Origin-related posts from high profile influencers around the world.

Generating over 1 Billion impressions of the State of Origin #hashtags and unprecedented interaction/engagement with our content, the Mission Control Room was the most personalised fan engagement in Australian sport.