State of Origin Mission Control

CLIENT: NRL AUSTRALIA

One of the world's biggest social media installations. The NRL Mission Control Room was created to track, engage, reward and amplify the real-time social conversation during the State of Origin Series.

 

The campaign ran for multiple series and involved rapid production of hundreds of social assets, in direct response to Origin-related posts from high profile influencers around the world.

Generating over 1 Billion impressions of the State of Origin #hashtags and unprecedented interaction/engagement with our content, the Mission Control Room was the most personalised fan engagement in Australian sport.

JAMIE MUSCAT

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Motion Graphic Designer

0413 545 037