Big Value
Small World


A gargantuan collection of animated and static social pieces for McDonald's ever evolving 'Loose Change Menu'.

The campaign has lasted years and in the early days when budget was minimal we shot these in the office with our phones, and they still came out great. A wonderful enduring concept that the client loved, and inspired a whole heap of thought and craft - from building tiny props to meticulous retouching and dissecting elements for animation in post work.

These were a real joy to create.