Out of Home Takeovers
CLIENT: NETFLIX APAC
A collective of print and motion OOH placements for locations around Manila and Bangkok, to promote the launch of Netflix's 'Altered Carbon'.
The campaign included a full takeover of a train station and various mega screens around the cities, and included separate creative for both pre and post launch.
Before the launch, the creative took the perspective of Psychasec, the cloning organisation in the series, to arouse interest and intrigue.